StatSocial Insights
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps...
‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences
Over at Chain Store Age, senior tech editor, Dan Berthiaume, has written a piece entitled "The best social platform for holiday promotions is…" In it, Dan summarized StatSocial's findings as outlined in the entry recently posted here, "Attribution of Social...
The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data
Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By...
Which automotive brands do Achievement Striving People own?
Which automotive brands do Achievement Striving People own? And how does StatSocial know this? We know it, thanks to Silhouette, the industry’s most advanced Audience Intelligence Platform. The marketing of automobiles has long been associated with the...
“Talking Influence” — StatSocial on Influencer Attribution
Over at the industry leading publication, Talking Influence, StatSocial's Founder and President, Michael Hussey has written a piece entitled, "Attribution: The Missing Link for Influencer Marketing?" After a brief outline of social media marketing's evolution...
At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis
StatSocial's CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that "Respecting a global crisis doesn’t mean brands should freeze in place." The article speaks of the possibly forever altered world in which we...
AWS vs. Azure vs. Google Cloud: What Earned Audience Data Tells Us
For this study, StatSocial executed a side-by-side-by-side analysis of the three giants of the Platform-as-a-Service/Infrastructure-as-a-Service sector: Microsoft Azure, Amazon Web Services, and Google Cloud Platform. By analyzing the data generated by the most...
Ranking: Do News Media Members Reach Democrats or Republicans?
Most members of the news media today also cultivate an online following across social media channels. StatSocial specalizes in analyzing online social media audiences. We analyze tens of thousands of prominent influencers across all major categories, including...
Week 5 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with online discussions of COVID-19. For those new to Crisis Insights: The subscription service has been built using...
StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360
Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.” The article touts the virtues of earned data (“information derived from earned media — instances in digital and social media where...
Week 4 — Which states are most engaged with online COVID-19 news? And who is trending up/down?
Below you’ll find the weekly update, courtesy of StatSocial’s Crisis Insights service, tracking and ranking each state based on engagement with online discussions of COVID-19. For those new to Crisis Insights: The subscription service has been built using...
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