StatSocial Insights
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps...
Ten Brands That Should Be Advertising on Podcasts
Proceeding in our mission to pair audiences with the ideal advertisers (and vice versa), for this entry we’ve employed the StatSocial Insights engine to calculate the 10 brands whose customer purchase data reveals the largest proportions of podcast enthusiasts...
Which states are most engaged with online COVID-19 discussions?
We return to this blog today to share more insights reported by StatSocial’s Crisis Insights service. This particular chart will be updated on a weekly basis, each Monday/Tuesday. For those new to Crisis Insights: The subscription service has been built using...
People engaging publicly online with COVID-19 news are generally more intellectual and imaginative…
We’ve been using this blog as a space for highlighting insights generated by StatSocial’s new Crisis Insights service. Built on StatSocial’s Silhouette™ social data platform, the service has been devised as a tool for brands, marketers, and agencies seeking to...
StatSocial‘s Crisis Insights: Helping Brands Navigate Our Current Climate
Today, StatSocial has launched a brand new service, Crisis Insights, the first-ever audience insights service of its kind. Built on StatSocial’s Silhouette™ social data platform, the service has been devised in direct response to the rapidly changing consumer...
StatSocial is the Twitter Audience Insights Alternative
Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth data/insights about Twitter followers and those who engaged with tweets. Insights included demographic information,...
StatSocial’s New HQ — WTC1 NYC
One World Trade Center, StatSocial’s new home. You will find us on the 85th floor. 2019 was StatSocial’s biggest year to date, and we rang in 2020 knowing that we’d be surpassing it. A bigger, better StatSocial called for an upgrade in corporate HQ, and commanded a...
#SpotifyWrapped: A Deep Dive into Spotify’s Incredibly Valuable Earned Audience
Today, we’re focusing on one of the streaming audio industry’s leaders, Spotify, and a promotional perk they’ve offered this month to those who subscribe to their commercial-free, paid premium service. This year’s end/decade’s end treat is called #SpotifyWrapped,...
Salesforce vs. HubSpot — Customer Comparison
Salesforce and HubSpot are cooperative and competitive. Their flagship platforms can be integrated, but also serve different functions, needs, and sometimes customers. Instead of comparing what each platform offers, we’ve set about contrasting the actual users who...
The Best Back-to-School Audiences on YouTube
By Stacy Tsultsumova The month of August is here, which means that Back-to-School shopping season is peaking. Parents around the country are looking for the best deals for supplies and kid clothing, while companies are advertising heavily trying to reach its core...
Slack vs. Microsoft Teams: StatSocial Digs Deep into the Collaboration Wars
This is a deep dive comparison of the respective user bases of Slack and Microsoft Teams, made possible with insights unique to StatSocial. Please enjoy our take on “The Collaboration Wars!” and feel free to contact us if you have any questions. By analyzing the...
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