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The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most

The Dude Abides: Icon Returns for SB LIII Ad & Rams Fans Care the Most

by | Jan 30, 2019

For their Super Bowl commercial this year, Stella Artois has resuscitated a pair of fictional embodiments of two major cities’ ethos. One is The Dude, from the Coen Brothers beloved cult favorite, ‘The Big Lebowski.’ Fittingly, fans of this year’s NFC champion Los Angeles Rams count the largest number of Jeff Bridges enthusiasts among their ranks.


Super Bowl LIII is well and fully nigh about now. As usual, there is a quantity of hype surrounding the advertisements that will run during the game that rivals the excitement for the game itself. We’ve been having a blast celebrating our great sport of American-rules football (no one really calls it that), putting our StatSocial audience analysis tool to work, analyzing the audiences of every NFL team, to see where their affinities reside when it comes to everything from beer, to politics, to theme parks, and even to being friendly.

Feel free to head over to the StatSocial blog, and check them all out for yourself.

So What’s All This Then?


A little over 20 years ago, in 1998, two very different tales of two very different cities were first told. One was the ongoing saga(s) of a New York City sex and love columnist and her three best friends. The other spun the tale of a simple Angeleno slacker finding himself embroiled in an ever-increasingly convoluted series of events as he simply sought to get his soiled rug replaced.

Belgian beer, Stella Artois (manufactured by Anheuser–Busch InBev here in the states) have brought back to life the protagonists from each of these properties — both inspiring an almost fanatical devotion among their respective fans — for a one minute spot that is to air during the Big Game.

For many years now, we’ve lived in a world where many — if not even most — of the spots produced for the Super Bowl are posted online well in advance of the game. This one is no exception, so you can check it out by clicking through here.

The spot features Sarah Jessica Parker reprising her role as Carrie Bradshaw, from HBO’s ‘Sex and the City.’ Parker is contrasted by Oscar winner Jeff Bridges, playing her unlikely left coast counterpart, Jeff “The Dude” Lebowski. To the few unfamiliar, that would be the main character from the Coen Brothers’ beloved cult classic comedy, ‘The Big Lebowski.’

Keeping things simple this time out, we dove into the stats on the hundreds of thousands of NFL fans who also identify as fans of Jeff Bridges. From there — as you’ll see in the below graphic — we’ve broken out among which team’s fans the largest proportion of Bridges’ admirers are chilling, and went through all 32 NFL fan bases, until we reached the bunch least enamored of Lloyd Bridges’ celebrated son.


Right Where You’d Most Expect It

From both the standpoint of The Dude and Jeff Bridges himself, there is no city on Earth where you’d more expect to find affinity for either man than the City of Angels. Both Jeffs Lebowski and Bridges are distinctly and uniquely products of that oh-so uniquely American town.

Los Angeles, of course, is not a city with just one NFL team. Gather ‘round kids, and we’ll tell you a story. You may think of the Rams as a team who came to Los Angeles from St. Louis. This is technically not incorrect, but that Gateway City tenure was just a 20 year stopover. To the Jeff Lebowskis of this world, the Rams are Los Angeles’ NFL team, and the Chargers belong to San Diego.

Why New Orleans seems comparably distant in their affection for Mr. Bridges is not entirely knowable to us when observing these findings in isolation. As the great city did play host to the annual, and quite well attended, Lebowskifest, on at least one occasion, we’re left to ponder if their issues are non-The Dude related. Perhaps they took umbrage with elements of ‘Tron’ or ‘Tucker.’

Bookmark This Page

We’ll be visiting numerous subjects of this general nature — all highlighting the rich and varied affinities of each NFL team’s fans — in the days running up to Super Bowl LIII.

And check out the written matter in the footer, and reach out to us if you have any questions or would like to see much, much more.

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You can snoop around the greater StatSocial Insights blog by clicking here.

Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019

Bud Light vs. Miller Lite vs. Coors Light compete in #BeerBowl 2019

by | Jan 28, 2019


The conference championships have now been decided. Super Bowl LIII will feature postseason perennials, the New England Patriots facing off against the Los Angeles Rams. In celebration of Super Sunday 2019, we march on with our series of entries applying the powerful social media audience analysis of the StatSocial tool to the fan bases of every NFL team. We’re giving all sorts of once overs, from a vast many different angles.

We’ve looked at which teams have the friendliest fans, revealed how each team’s fans lean politically, and even looked at which team’s fans most dig Walt Disney World.

Tom Brady drinks beer

This time out we’re plunging into a topic near and dear to the hearts of many a football fan. Brews. Preferably cold. Some, however, like to consider their waistlines. The metabolism does change as we get older, and the term “beer belly” wasn’t yanked out of thin air.

For many decades now, beer manufacturers have addressed this issue head on, offering “light” versions of their celebrated brands. Not showing favoritism here with this quote, but as Miller’s extremely memorable ad campaign put it, these lower calorie alternatives would provide you — the thirsty consumer — “Everything you’ve always wanted in a beer. And less.”

Many a can of each of the brands featured here have been popped open in front of millions of TVs throughout America, each and every Sunday, during each and every autumn.

We’ve analyzed hundreds of thousands of the fans of every NFL squad who also identify as fans of Bud Light, Coors Light, and/or Miller Lite. The chart below reflects what proportion of each team’s light beer drinkers prefer which brand.



Coors Light, while a very popular brand, is in an inarguable third place here. The brand had once been the NFL’s official beer sponsor.

The first successful American light beer brand, Miller Lite, is somewhat confidently the king of this mountain. The star-studded, “tastes great, less filling” ad campaign, which has found its memorable slogan repurposed for a truckload of memes in recent years, has forever wedged itself in the minds of millions of light beer drinkers and football fans.

Without getting into all the ins and outs of mergers and divestment of brands, the conglomerate known as MillerCoors manufactures — as their name suggests — both Coors Light and Miller Lite. So really, it’s all a win for them.

Fans of the Patriots show a preference for Bud Light above the alternatives. The Pats’ Super Bowl opposition, the Rams, find themselves admired by fans who also prefer Budweiser’s lighter kid brother brand.


This “kid brother” brand, of course, has for the past few years been — and will be for many years to come — the NFL’s official beer sponsor.

Bud Light revealed itself to be no mere contender or pretender during 1991’s Bud Bowl III. Much as the Joe Namath led New York Jets had legitimized the AFL (later the AFC) with their upset victory over the Baltimore Colts in Super Bowl III, the King of Beers’ princely sibling managed a historic victory (which you can see by clicking here). From that point forward Bud Light was taken quite seriously by fans of stop-motion animated, beer-oriented football games everywhere.

Devotees of the Denver Broncos, while made up of a larger proportion of Bud Light drinkers, find the most profound percentage of their fans consumers of Coors Light. Coors being a proud Colorado company, this ultimately makes sense.

Green Bay, Wisconsin may be a two hour drive from Milwaukee, but the Packers are without question Milwaukee’s team. Automobile manufacturing. may have put Detroit on the map, and there’s little doubt that the Packers made Green Bay famous, but what made Milwaukee famous is beer.

This is simply to say that the overwhelming preference for Miller Lite evident among the Packers’ fans could be construed as high praise indeed.

L-R: Michigan State and Baltimore Colts defensive end, the late Bubba Smith, and Hall of Fame linebacker, Dick Butkus, of the Chicago Bears, in a Miller Lite commercial from 1979.

Bookmark This Page,

We’ll be visiting numerous subjects of this general nature — all highlighting the rich and varied affinities of each NFL team’s fans — in the days running up to Super Bowl LIII.

And check out the written matter in the footer, and reach out to us if you have any questions or would like to see much, much more.

— — — — — — — — — — — — — — — — — — — — — — — — — — — — — —

You can snoop around the greater StatSocial Insights blog by clicking here.

To learn more or request a demo, click here.