StatSocial Insights
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps...
Beyond the Platform
Tuesday insights from our VP Business Development, Kaitlin Atkinson….. When you are in the market for analytics and insights, you have to see past the platform. You need to know what data powers the platform from the back end-especially social data. Most of the...
Content Marketing
Friday, January 31st, PluggedIn hosted a Content Marketing Roundtable with over 10 senior level and executives from top publishing and marketing companies. The conversation started around Traditional Media and the transition to Content Marketing. Content Marketing...
The Switchboard-Your New Friend
Our VP of Business Development, Kaitlin Atkinson, shares her insights on the switchboard call… According to LinkedIn ads, cold calling is dead. Cold calling is NOT dead. The phone is power. Here is your challenge for the week. You know the 1–800 number that a...
Super Bowl Ads: Is It Worth It?
Today, Forbes published an article that reveals the dollar value of a Super Bowl ad has decreased again this year. As the cost to air a 30 second commercial rises, the Super Bowl is the most profitable sporting event. The average cost for a 30 second ad this year...
Communication: The Basics
Today, everyone needs to constantly sharpen their communication skills. Especially as the tech industry grows, the developers and engineers who once were behind the scenes are now the CEO’s presenting to a packed auditorium while thousands more stream it online....
Measuring a Twitter Audience
Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences. Across industry, we have noticed that people look at the bulk of the Twitter audience metrics around peak times and only around the top of the bell curve. Twitter...
The Huffington Post Features PeekAnalytics’ National “Burger Map”
Recently, the PeekAnalytics team compiled a massive report, tracking Twitter mentions of the nation’s various hamburger chains from throughout the month of June. Through this report, a very compelling picture is provided of regional fast food preferences. The folks...
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