Techcrunch Disrupt San Francisco: #TCDisrupt

Techcrunch hosted their annual San Francisco Disrupt event to talk about the future of the tech industry.

Key Findings:

– 69% mean

– 30% are between 35–44

– 35% earn over $100K

– 37x more likely to be interested in Hedge Funds

– 54% like Techcrunch

Audience Breakdown:

The disrupt audience is mostly wealthy older men. The top city they reside is San Francisco but also live in all the major cities- NYC, Chicago, Washington DC. Not surprisingly this audience is interested in all things tech and business including Marketing, Investors/Patents, andHedge Funds. The top brands of this audience include AOL, Google, TED, Microsoft, and Entrepreneur Magazine. They are 35x more likely to like IBM, 32x more likely to like Medium, and 10x more likely to like Mother Jones.

67th Emmy Awards on FOX

Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major social networks and Viola Davis’ speech was the highlight (and most buzzed about event) of the night.

Key Findings:

– 63% women

– 32% teenagers

– 6x more likely to be interested in Animation Technology

– 15.9x more likely to like HBO

– Favorite TV Show is Game of Thrones

Audience Breakdown:

This audience keeps up with all things entertainment media as their favorite brands include E!, Entertainment Weekly, and Hollywood Reporter. They are most likely to like Deadline Hollywood (36.8x the average) The Wrap (29.6x the average) and Variety (24x the average). During the show, Samberg gave out his HBOGo password which probably won the audience over as they are 15.9x more likely to like HBO.

Although Andy Samberg was a big hit, the audience would like Mindy Kaling, Christ Pratt, or Anna Kendrick to host next year.

The favorite TV shows of this audience include Game of Thrones, Orange is the New Black, and Breaking Bad but they are 39x more likely to like Veep, 25x more likely to like The Mindy Project, and 22x more likely to like How to Get Away with Murder.

Miss America 2015

The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am Cait. ABC loyals tuned into watch Chris Harrison crown Miss Georgia as the new Miss America. ABC was the #1 network of this audience with the top ABC shows being Good Morning America, Dancing with the Stars, and The Bachelorette. Of course, this audience would be a fan of Chris Harrison, their affinity was 7x the average, but Zendaya was the favorite celebrity on the stage that night.

2015 US Open

We analyzed over 1 million social users talking about the US Open to determine who they are and what they like.


Fifty eight percent of the users talking about the US Open were men. Twenty five percent of the audience were teenagers (under 18), seventeen percent were between 18–24 and seventeen percent were between 25–34.


Tennis is the favorite sport of this audience and champion, Novak Djokovic, is their favorite celebrity followed by Rafa Nadal, Andy Murray, and Serena Williams. They are 89x more likely to like Gael Monfils and 57x more likely to like Laura Robson compared to the social average.

The favorite sports brands of this audience are Nike and ESPN followed by the NFL and NBA. Favorite publishers include New York Times, Huffington Post, BuzzFeed, and Wall Street Journal. Mercedes is the top auto brand of this audience and these users are 4x more likely to like Mercedes than average. American Express is the favorite finance brand of this audience (2.5x the average). This audience is also 3.7x more likely to like IBM. The official partners of the US Open are ranked below by social affinity for each:

HubSpot’s #INBOUND15

HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes and talks by Seth Godin, Aziz Ansari, Chelsea Clinton, Sophia Amoruso, and Jonah Peretti.

Conference Recap:

#INBOUND15 quickly became a trending topic on Twitter and Instagram shortly after Seth Godin took the stage. Here is who was talking about it (and taking selfies with Seth)

Fifty three percent of people talking about the conference were men and twenty four percent were between the ages of 35–44. Not surprisingly, Boston ended up being the #1 city represented followed by NYC and Washington DC.

The top interests for this audience were National News, Marketing, and Email Technology. They were 21x more likely to be interested in Reggae Music compared to the social average. Among their favorite brands include Mashable, AOL, Jet Blue, and American Express. They are 63x more likely to like Slideshare and 29x more likely to like Basecamp. The top influencers of this audience include Ann Handley, Rand Fishkin, Dharmesh Shah, Seth Godin, and Gary Vaynerchuck. See more favorites below: