MediaPost: StatSocial Names The Top 100 Social Media Power Influencers For 2015

We were featured on MediaPost for our 3rd Social Media Power Influencers list curated by Haydn Shaughnessy.

This year, we were able not only to look at our Pull metric, which measures second degree connections, but also the audience of each influencer. We then ranked the influencers by the audience they reach-their interest in social media, technology, and advertising/marketing.

The full list can be seen here

MediaPost: One Company Ties Twitter Audience Segments To Search Campaigns

We were featured in MediaPost for our take on Twitter targeting

Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s current targeting with the use of our 30,000+ segments about an audience.

StatSocial will accomplish the task through Audience Explorer, offering in real-time more than 30,000 reports about major brands, such as Wal-Mart Stores. Brands will have the ability to buy a list of fans who are following tweets that are related to the retailer. The features will roll out in the first quarter of 2015, and will integrate with other platforms to offer real-time data in more traditional social media platforms.

Read the full article here