We’re excited to announce our partnership with Bottlenose to provide real time social audience data into their Nerve Center product.
Bottlenose Nerve Center® provides real-time business intelligence for brands and enterprises to detect threats and opportunities by analyzing stream data. StatSocial complements this service with data aggregated and standardized across more than 60 sources, allowing Bottlenose customers to understand defining characteristics of any audience.
Nerve Center now includes audience gender, age, ethnicity/race, income, and education levels, as well as location — city, state, country, and DMAs. Customers can also find out what an audience likes: with more than 370 interests, 9000 consumer brands, 23,000 celebrities and influencers, and over 1100 TV shows now baked into every audience tracked within the platform.
“Bottlenose is bringing StatSocial audience data to life in a way we’ve never seen before,” said Michael Hussey, CEO of StatSocial. “We couldn’t be more excited to partner with this talented and forward thinking team. Their customers are going to love this.”
“Business intelligence today means stream intelligence, being able to apply data science in real time against myriad streaming sources to discover patterns,” noted Nova Spivack, CEO and Co-founder of Bottlenose. “Integrating StatSocial demographics and affinities into Nerve Center gives our customers the most well-rounded view of the social consumer available today, and helps us produce actionable intelligence from all forms of streaming data.”
See the full press release here
Twitter acquired Periscope in January and just launched a live streaming video app in the app store Thursday morning.
Periscope allows users to broadcast live video to anyone online, share it through Twitter, or select only a certain group of people to be able to view it. After users view your Periscope video, they can comment or “heart” it. The major difference is that Periscope videos are saved and can be viewed again whereas, their competitor, Meerkat, does not allow you to view the video again. This trend of disappearing content is appealing to our culture and it’s the characteristic that has allowed Snapchat to grow its user base as much as it has. Other apps like CyberDust have found success with the same concept.
Meerkat’s launch was strategic, they reached out to innovators, they debuted their app before SXSW-the biggest technology and entertainment conference of the year-and gained about 100,000 users. Twitter didn’t launch Periscope in such a grandiose way but could, and needs to, capitalize on the “late” adopters to embrace their service.
Although Meerkat hasn’t been around long, influential people and brands have joined, we’ve already turned meerkat into a verb and created “meerkasting”. But Twitter has limited what information they now have access to so only time can tell who will be the go-to video broadcasting app.
After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button in tweets.
This function will help brands, especially retailers, turn their followers into customers. Once a user sees an item they are interested in, clicking the buy button will show you more details about the item. The user can enter their payment information on that screen and confirm their purchase.
Payment information will be stored securely but the user can opt out of Twitter saving that information which means the user will have to re-enter their information each purchase they make on Twitter.
Twitter has selected a small group of brands, celebrities, and Non-profits to test this new feature, see the full list on their blog post here