A Data-Driven Approach to Consumer Engagement
StatSocial partners with B2C, CPG, and other consumer-focused companies to help them reach and engage their target audiences. Our Silhouette Audience Intelligence Platform helps identify key persona and affinity groups across social and community networks to fill critical gaps in your existing datasets.
Connect Social Insights to Your Existing Customer Data
Define Target Personas Based on Buyer Attributes
Use Silhouette to identify similarities across your consumers’ interests, passions, or personalities, helping to inform your future persona development process.
Scale Reach Beyond Your Existing Target List
After discovering the unique characteristics that define your buyer personas, leverage Silhouette to find consumers just like them from our database of 300 million identities.
Engage your Audience on Their Preferred Channels
Take a Data-Driven Approach to Your Influencer Campaigns
Identify the optimum mix of nano, micro, and macro influencers based on the audiences you want to engage and the impact they will have on buyer decision-making.
Integrate Social Data With Third-Party Systems
Through Silhouette Connector, send social data to any third-party system including your DMP, CRM, attribution platform, or directly to paid media partners.