StatSocial Insights
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps...
Trying to Steal the Apple Limelight
On the day of Apple’s announcement, Samsung bought the promoted hashtag for the day, #GalaxyFamily, but did it pay off? Below is an overview of Samsung’s “#GalaxyFamily” mentions compared to Apple’s “iPhone6” mentions Samsung: Total Tweets: 9,108 Tweet Authors:...
Twitter’s “Buy” Button is Finally Here
After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button in tweets. This function will help brands, especially retailers, turn their followers into customers. Once a user sees...
Politco — Rand Paul eyes tech-oriented donors, geeks in Bay Area
We were recently feature in a POLITICO article about Rand Paul’s following and target audience. We analyzed @SenRandPaul 445K followers to discover who these users are including gender, age, income, and interests. Key quote: “The senator’s Twitter audience,...
Who Are Today’s Marketing Automation Users?
Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users than just how far they can take your hashtag. Demographic and lifestyle information about your social media users can...
The Best & Worst of Twitter: Week of 6/22/2014
The Best 1. US Soccer The US Soccer team tweeted a letter for everyone to get out of work to watch them take on Germany Thanks, Coach! 2. Amy Adams In case you didn’t already love Amy Adams, you will now. Adams gave up her first class seat to a US Soldier. ESPN’s...
Lancôme Launches Social Media Rewards Program
Recently, Lancôme has announced their Elite Rewards program, which rewards customers for purchasing their products like most loyalty programs, but also rewards them for social media use. Sharing their Lancome experience on social media actually earns customers more...
Twitter Acquires Gnip
Twitter announced today the acquisition of Twitter data partner, Gnip. Gnip is one company that had access to Twitter’s firehose to resell their data. Gnip also has partnership with Tumblr, wordpress, foursquare, and other networks. Gnip does not plan on ending...
Social News: Facebook’s New Messaging App
The acquisition of WhatsApp now makes sense. Facebook recently announced that it will soon discontinue its messaging service within its mobile app. If users would like to continue using Facebook messenger, they will have to download a separate app. For now,...
A New Twitter
Twitter has made many announcements over the past month include acquisitions, posting updates, and now talked about changes to the platform are here for a small set of users. The new layout, though, seems familiar to users. With a larger cover photo, left aligned...
Social News: Authentication & Verification
Authentication: Tumblr Tumblr announced a new security feature that allows users to verify their account is, indeed, theirs. Tumblr is one of the last social accounts to install this 2-step feature. Users can enable this feature by clicking “enable” and receiving a...
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