StatSocial Insights
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that...
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps...
MediaPost: Ad Agency Uses Social Keywords From StatSocial To Target Paid Search, SEO
We were featured on MediaPost for a use case with an ad agency we had previously done around SEO. Based on the social data, the report reveals the best keywords to use to target a specific audience for paid-search advertisements, and the best words for optimizing...
Airbnb: Users who talk about the brand are not the people following the brand
We looked at users that interacted with Airbnb on Twitter and discovered users who follow @airbnb are much different than users that tweet about the company. Followers Users who follow Airbnb on Twitter like to travel, they are the users or the service. Their...
Thanksgiving Day Football
Thanksgiving wouldn’t be complete without watching football throughout the day. This year we tracked the conversation around the 3 games played on Thanksgiving. Not only did the Seahawks win last night, their fans dominated on Twitter. Seattle was the #1 city in...
Forbes: Have Something to Sell This Weekend? Three Tips to Do It Better
We were featured in Forbes’ piece on a better selling approach during the holiday season. CEO, Michael Hussey, gave insight around using social to help target the right customers. “with the holiday shopping season upon us, how those ad dollars are allocated can...
MediaPost: One Company Ties Twitter Audience Segments To Search Campaigns
We were featured in MediaPost for our take on Twitter targeting Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s current targeting with the use of our 30,000+ segments about an audience. StatSocial will accomplish the task through...
@Patriots Reaches 1 Million Followers
The Patriots are the first NFL team to reach 1 million followers, we analyzed those followers to determine who they are and what they like. Those 1 million followers have, on average, 277 followers of their own reaching a total of 58.8 million Twitter users (more...
AdExchanger: StatSocial: ‘We’re The Nielsen Of Social’
Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting. With social audiences, particularly on Twitter, it’s pretty easy to find out how many people are talking about you, and there are...
Social Media Impact: Who Wins the Social Media World Series
We were featured on the social media blog, Social Media Impact, for our ranking of the MLB teams. We ranked all MLB teams based on their Twitter influence, the Yankees topped the list with a Twitter account that is 1,416 times more influential than the average...
MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)
MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event. We analyzed the tweeters of #mpb2b, below is an overview of the demographics and lifestyles of these users. -55% of tweeters were women,...
Yahoo Finance: PeekAnalytics Unveils Version 2.0 and Rebrands as StatSocial
We were featured on Yahoo Finance for our official announcement of PeekAnalytics into StatSocial. Our CEO, Michael Hussey, commented on the transition into our new platform and new product offerings, “While brands, agencies, publishers and media properties...
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