Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution

by StatSocial | Oct 29, 2020

StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart.

Doing this enabled us to identify which of the big box retail stalwarts is preferred by the fans of each influencer, and to what degree.

Using StatSocial‘s Silhouette, the industry’s most advanced audience intelligence platform, we’ve discovered that — of the many influencers featured here — it is Floyd Mayweather‘s fans (69.3%) who are more likely to shop at Walmart over Target. On the other side, fans of Lauren Conrad (83.5%) vastly prefer Target.

This summary offers only a taste of Silhouette‘s capabilities. The once elusive ability to attribute conversions (including those occurring offline) and retail data to specific influencer audiences and campaigns is now attainable. Our insights also provide essential guidance when researching the most fruitful future influencer and sponsor partnerships.

Before continuing, we’ll allow you peruse the below graphic, and we’ll return with explanations and highlights further down in this entry.

On the Walmart side, it is a mixed assortment of influencer audiences who prefer to shop at the world’s largest company, by revenue. Of those within his audience who shop at either (or both) stores, 69.3% of retired, undefeated boxing champion, Floyd Mayweather‘s fans prefer the affordable retail behemoth.

Admirers of former Alaska governor, and 2008 Republican vice presidential nominee, Sarah Palin, favor Walmart to an only slightly lesser degree than Mayweather‘s audience, with 68.6% of the governor’s fans shopping there.

Over at least 60% of the Walmart and/or Target shopping members of the audiences of legendary rappers and multimedia stars, 50 Cent, Queen Latifah, LL Cool J, Ice Cube, and Snoop Dog all prefer Walmart.

Moving on…

Very near the dead center of the statistical journey from Walmart to Target, we find the audiences of Rev. Run, Elon Musk, Ryan Seacrest, J. Cole, Jason Aldean, Katie Couric, Katy Perry, Kanye West, and practically right smack-dab in the middle, President Bill Clinton.

Now flipping the tale to the Target side, we find that it is the audiences of female influencers occupying the top spots for the big box chain that is thought of as being a bit more high-end and hip (thus the good-natured, pidgin French-pronounced nickname, “Tarjay“).

Designer, author, lifestyle influencer, and reality TV star, Lauren Conrad, finds her audience landing strongly on the Target side of the aisle. Of her fans who shop at either, or both, of the chains, 83.5% prefer the Minneapolis-headquartered retail giant.

The audiences of Rachel Zoe, Mindy Kaling, Zooey Deschanel, Christine Teigen, Anna Kendrick, and Jenna Marbles all favor Target to degrees starting at only a bit shy of ¾, and growing larger from there.

——————————————————————————————

How It Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here.

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here.

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud,Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?

by StatSocial | Oct 26, 2020

StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, ***Twitter, and YouTube***.

This analysis enabled us to determine which platforms’ users spend the most (or least) on each brand, and report the degrees to which this spending over-indexes or under-indexes against the habits of the average U.S. consumer.

Using StatSocial‘s Silhouette, the industry’s most advanced audience intelligence platform, we discovered that Snapchat and Instagram users spend more on apparel brands than the active users of the other platforms named above.

We’ll examine our findings, and also explain a bit more about who we are. what we do, how we do it, and why our insights are essential, after you have a chance to read the chart.

There are a number of significant insights to break down here.

Starting with upmarket items, and fashionable sportswear, Instagram‘s users dedicate the greatest quantities of their funds to these brands, overall. The platform’s average user spends 1.48 times more on Gucci items than the typical U.S. consumer, and on Prada goods, their purchasing exceeds that baseline by 1.56 times.

Those Calabasas, Hidden Hills, and Miami Beach residing influencers, it would seem, do make an impact.

Stylish sportswear brands are also quite popular with users of the photo and video sharing app. They purchase the goods of Adidas, Fila, and Timberland both to degrees comfortably over the index, and beyond the other five social platforms in this sample. Fondnesses for Asics, Converse, and Quicksilver are also apparent.

This is a convenient segue into the purchasing preferences of the average Snapchat user. Starting with the above-mentioned, boardsport-centric Quicksilver, the average user of the messaging platform is spending a dramatic 2.47 times more on the brand’s goods than the average U.S. consumer.

When it comes to women’s retail brand, Bebe, Snapchat is worth highlighting. The app’s users spend over double (2.10 times) the index.

Staying in the sporty lane, Snapchat‘s users spend more than the other five platforms on Converse (over-indexed by1.68 times) and Asics (over-indexed by 1.42).

Going in a completely different direction, Snapchat‘s users massively exceed the other five platforms for purchasing items from the British luxury brand, Burberry. The average user spends 1.75 times more on the brand than the average American consumer.

A number of brands don’t seem to appeal too greatly to any of the users of these platforms. We deal in statistics, of course, but can also observe that some of these brands were downright hot only a short time ago.

Under Armour is sometimes observed as having evolved quickly from a hip, young streetwear brand, to one associated with older consumers, seeking to get and/or remain fit. The company is likely not likely complaining, as they’ve been steadily growing for years. Still, the only platform’s users who are purchasing their goods to a meaningfully over-indexed degree are those of Pinterest.

Nike‘s performance here doesn’t exactly dazzle, although widely available research, as well as what can be plainly observed when being out and about in America, indicates that they remain quite popular with younger consumers. The users of Snapchat spend 1.22 times more on the brand than the average, and the users of Instagram spend 1.16 times more.

The average Facebook user spends well on a diverse assortment of brands. They lay out 1.40 times more money than the average U.S. shopper on the soft, simple t-shirts, undergarments, and casual items of Hanes, and 1.37 times more on the high-end fashion of Versace.

Twitter’s users exceed the index, when it comes to their spending on a handful of the brands featured here; such eclectic names as BCBG, Burberry, Chanel, DKNY, Hanes, and Versace being among them. While the platform’s users stick very close to the index when it comes to the majority of brands, their spending on high-end brands Gucci, Prada, and Versace exceeds the index by 1.41, 1.35, and 1.22 times respectively.

Pinterest‘s users skew heavily female, and slightly older than other platforms, and according to a recent Pew Research study, the platform is of far greater interest to higher-income users. This is consistent with the purchasing habits quantified here. The average user of the image pinning social platform spends 1.22 times over the index on Armani, 1.62 times more on women’s wear line, BCBG, 1.19 times more on Chanel, 1.28 times more on Kenneth Cole, and 1.19 times more on Prada.

Finally, the large array of interests to which YouTube‘s creators cater is reflected in the apparel purchasing habits of the platform’s average users. They spend reasonably-to-very well on stalwart, sporty and/or casual brands such as Adidas, Converse, Hanes, Polo by Ralph Lauren, Fila, Quicksilver, Reebok, and Timberland.

High-end brands are also being purchased by YouTube‘s users, with Gucci and Prada both over-indexing by about 1⅕ times. When it comes to Versace, the average YouTube user spends 1¾ times more than the average American consumer (exceeding the index more than the users of any of the other platforms being examined here).

——————————————————————————————

How It Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial’s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions.

Learn more here.

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions.

The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media.

Learn more here.

ACTIVATION

StatSocial’s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial’s insights available everywhere you access audience data.

We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them.

Learn more here.

Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?

by Michael Hussey | Oct 8, 2020

StatSocial’s Silhouette is the industry’s most advanced audience intelligence platform, and a vital component of any comprehensive market research initiative. Integrating our data to your research panel unlocks tremendous opportunities. Below is a high level example of what’s possible.

In brief, researchers can:

Save time and money selecting panels based on thousands of descriptive attributes to build a custom list – matching identities between a social data set and your preferred panel provider.
Supplement and amplify the insights gained from your panel by leveraging Silhouette’s 85K insights

StatSocial appends and segments many key data-points related to a panel’s members, such as personas, personality traits, the influencers who have captured their attention, memberships, and media and brand affinities. We also report a number of key B2B findings, such as job titles and industries, social media network participation, demographics, and more. Our ability to append and select data spans survey channels – social handles, emails, and other offline identifiers.

For this example, we analyzed a panel that was selected based on their receptiveness to advertising. Using Silhouette, we were able to match that panel to overlay nearly 85K insights. Below is a sample of some insights, unique to StatSocial, that we found especially interesting.

See below to understand how people who are more receptive to advertising index against Social Network Platforms, News Media, Syndicated TV Shows, Political Websites, and Personality Traits.

——————————————————————————————

Pinterest is, for many users, and at least partially by design, an important destination on the road to making purchases. Pinners often use their boards as aspirational aids, and they help them to visualize and research which goods and services will most ideally suit their wants and needs. It makes perfect sense, then, that those most receptive to advertising are 55.6% more likely than the average U.S. consumer to be one of Pinterest‘s members.

Facebook has 190 million U.S. users, and Twitter 48.4 million. It is significant that people most receptive to advertising are nearly 8% and 11% (respectively) more likely to use these platforms. Particularly as advertisers annually spend millions, or even hundreds of millions, of dollars trying to reach the users of each.

It’s not too surprising that Snapchat and Instagram have users, that on average, are not as receptive to advertising. The users skew younger and digitally inclined. It’s not too far a stretch to believe that coming of age in the digital era has, to a degree, desensitized them to advertising.

——————————————————————————————

News Media Outlets With Audiences Most Receptive to Advertising

Liberal/progressive-politics oriented news website, Upworthy, edges out all other news sources on this chart. The population solicited for this panel is 30.4% more likely than the average U.S. consumer to visit the site routinely.

Shifting perspectives, those of the “receptive to advertising” class are 28% more likely than the average to turn to the famously conservative, Fox News, to keep up with current events. The advertising-receptive actually under-index when it comes to engaging with CNN.

Much of what the news reports is going to naturally be political. But moving on from news reported with a political slant, a bit later in the entry we will consider outlets for whom politics is the whole point.

——————————————————————————————

Favorite Syndicated TV Shows for People Most Receptive to Advertising

StatSocial analyzes audiences for more than 2,000 TV shows, grouping them by network and genre. For this analysis, we looked at a group of Syndicated TV shows, with ad time that is normally more economical, and customizable by region, than what a major network traditionally offers. Knowing which of these shows boasts a viewership that is statistically more likely to be receptive to a brand’s message is terrifically valuable data for media planners. Ron Popeil didn’t, after all, make his millions from advertising during the Super Bowl.

Looking at this chart we see, right up top, the longest-running syndicated game show of all time (in the U.S.), which is about 38 seasons, or so, into its run. ‘Wheel of Fortune’ fans are 44.3% more likely to be most receptive to advertising than the average US consumer.

As was reported by Quartz in 2016, political advertisements have been quite lucrative for the syndicated stalwart. The show is primarily viewed by those ages 65 and up, and is said to have TV’s oldest viewership. This is a famously motivated voting bloc, but this is not the only advertising that could be received well by their audience.

StatSocial has a treasure trove of insights to share regarding the viewers of ‘Wheel of Fortune’ (as well as every other show on this list, and every other item in this entry).

——————————————————————————————

Political Websites Read by People Most Receptive to Advertising

Politics may be a topic best avoided in mixed company. It has long been the impetus for much in the way of advertising and marketing innovation, birthing many widely-adopted and highly-effective approaches. It is also an area of popular media where many pairs of engaged eyes will be focused, as it touches most of our lives.

The Tucker Carlson co-founded, The Daily Caller, is the most prominent site here. With the ad-receptive 42.1% more likely to be routine visitors than the average consumers.

The remaining three of the top four most over-indexed sites also lean unambiguously to the right; Breitbart at 26.8%, RedState at 17.3%, and TheBlaze at 15.7%.

As these are explicitly political websites, and therefore of appeal to a specific type of audience, it’s always wisest to consider the full audience profile set before you. While learning slightly right, perhaps, on the whole the data paints a picture of a politically diverse group.

——————————————————————————————

Personality Traits of People Most Receptive to Advertising

One of the most unique sets of insights unique to StatSocial are the personality traits from IBM Watson™ and their Personality Insights service.

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, overarching categories. IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

——————————————————————————————

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data

by StatSocial | Oct 1, 2020

Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories.

By identifying these social audiences and measuring their purchase behaviors against the average U.S. consumer, we’ve been able to quantify how each platforms’ users are spending their money.

Using StatSocial‘s Silhouette, the industry’s most advanced audience intelligence platform, we have found that Facebook’s users spend the most on pets, YouTube’s on photography, Snapchat’s on travel, and Twitter’s on computing & home office supplies.

Before we hop into the chart sharing our brief analysis, it is important that we explain how StatSocial knows these things, and why our reporting is essential.

Our platform not only understands what consumers are passionate about, where they gather online, who influences their decisions, what media they consume, and what Earned Media they are creating and consuming, but we also know (crucially, to this entry) how they spend their money. By way of strategic attribution partners, we can measure audiences, at scale, to revenue participation and lift.

This summary is intended to only scratch the surface. We wanted to offer a taste of Silhouette‘s unique and precise abilities to determine where and how to spend valuable marketing resources (time and money).

We’ve focused on audiences at the aggregate social platform level. However, our clients and partners frequently need to dig far deeper for insights and attribution in relation to influencer campaigns, earned social, brand fans, media properties, and custom personas.

Please Note: The below results were calculated using the purchase preferences of the average U.S. consumer as our baseline. On the below chart, where YouTube intersects with Collectibles, it says 42.3%. This means that the average YouTube user spends 42.3% more money on Collectibles than the average U.S. consumer.

To start, the average user of image sharing and social platform, Pinterest, spends the most on gifts & holiday shopping. These thoughtful and generous users spend 39.2% more on such items than the average U.S. consumer. They also spend 20.5% more on gifts & holiday shopping than the average user of Twitter, the platform coming in second place here.

Pinterest‘s users are not merely employing their boards to daydream about exotic getaways. The platform’s users spend 64.2% more on travel than the average US consumer. Conforming to expectation, but in spectacular fashion, Pinterest‘s users hugely surpass those of the other five platforms for spending on craft & hobby goods. Its average user spends 69.3% more than the typical U.S. consumer on yarn, glue, sparkles, knitting needles, découpage kits, and the like.

Snapchat leads this pack in some surprising categories. Returning to the topic of travel, while all platforms are strong, to varying degrees, Snapchat is head and shoulders above the others. Its users spend a considerable 86.4% more than the average U.S. consumer on “getting away from it all” (or heading toward it, depending upon your perspective). Perhaps this shouldn’t be surprising, given the number of world travel influencers who are prominent Snapchatters.

Snapchat also narrowly edges out Instagram as the most fruitful venue for marketing apparel, with its users spending 28.4% more on clothing than the average American. While on the topic, Instagram is one of the primary online homes of style influencers. Clearly a lot of fashion, footwear, and clothing marketing bucks are dedicated to capturing the attentions of its users. Our analysis surpasses mere intuition, and confirms that the likelihood of ROI is strong here. The platform’s users spend 27.5% more than the average U.S. consumer on apparel.

Users of the largely photo-centric site/app spend 42.2% more on photography & camera gear than the average, but they do not lead this group when it comes to such items.

All six platforms over-index considerably when it comes to spending on photography & camera equipment, but it is YouTube‘s users who are the most avid photography enthusiasts. Their photo expenditures exceed those of the average U.S. consumer by a significant 72%.

The streaming video giant is also, as might be expected, where you’ll find the users spending the most on music. Mostly dwarfing the other platforms featured here, the music expenditures of YouTube‘s users are 28% greater than the U.S. average.

Facebook is generally strong across a number of categories. Their users lead the pack when it comes to spending on value priced general merch, financial services, books & magazines, jewelry, and sporting goods.

Twitter boasts the biggest spenders on goods from a handful of major categories, such as, computing & home office supplies, and food & beverages. Twitter is also the strongest platform, by some margin, when it comes to telecommunications services. The platform’s users spend 7% more within this sector than the average. More Americans than not have a mobile phone and plan. Exceeding that index at all is a thing majorly worth highlighting. Given how similar the Tweet medium is to the text message, perhaps we shouldn’t be surprised at all.

One category made glaringly apparent for the lack of spending evident from the users of all platforms is membership clubs. Such organizations tend to appeal mostly to older folks who may not participate on social media.

——————————————————————————————

How It Works

INSIGHTS

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here.

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

Which automotive brands do Achievement Striving People own?

by StatSocial | Sep 17, 2020

Which automotive brands do Achievement Striving People own?

And how does StatSocial know this?

We know it, thanks to Silhouette, the industry’s most advanced Audience Intelligence Platform.

The marketing of automobiles has long been associated with the personalities and psychological perspectives of consumers. Branding and advertising campaigns seek to make emotional appeals, connecting buyers with manufacturers and models, in a direct and personal way. Many brands will update their models to meet the evolving needs of their drivers, as they go through their lives’ various stages. Continued brand affinity is fostered, however, though keeping personalities central to the brand’s messaging.

One group of consumers who are highly desirable to auto manufacturers are the Achievement Striving. To compile the data featured on the chart below, StatSocial used our audience insight platform, Silhouette, to determine which automotive brands’ owners over-index or under-index against the baseline of those American online users who want to achieve more in life.

The data tells a number of brief, but compelling, stories regarding how well (or poorly) the car manufacturers we’ve featured are aligning with Achievement Striving People.

The number of surveys or focus groups required to replicate these insights would take months and cost hundreds of thousands of dollars. Silhouette analyzes and activates Personalities and personas fast, at massive scale, and with continuously updated data.

Our one-of-a-kind Personality Insights are invaluable to those strategizing all manner of automotive campaigns; from laser-targeted direct response initiatives, to far-reaching branding efforts. Once Silhouette identifies and illuminates the correct consumer targets, a digital media team will find it effortless to activate against these audiences, as this data will be available to them on all major programmatic platforms (e.g. Liveramp, Google, Facebook, etc.).

Our Personality Insights are powered by IBM Watson and its sophisticated AI. When analyzing the public online writings of consumers, Silhouette can infer — with extraordinary and widely-praised accuracy — what personality types dwell within an audience, and in what proportions.

Also — and this is key — StatSocial’s patented identity graph connects the dots between earned and social behaviors, to offline and third party data sets.

In the case of the below analysis, StatSocial‘s Silhouette has been able to overlay the actual automotive ownership data, for millions of American households, with our unique Personality Insights segments. In doing so, we’ve uncovered which automotive brands find the largest proportions of Achievement Striving consumers among those who own their vehicles.

Germany’s Audi boasts the largest relative proportion of Achievement Striving consumers to be found among their drivers. Their presence here exceeds the average by a very significant 3.50 times.

It is striking that so many American car manufacturers find the Achievement Striving among their audiences to degrees well below the index. Oldsmobile falls short of the index by 0.59 times. Even Cadillac, once as aspirational a brand as nearly any on the road, misses the baseline by 0.32 times.

One American brand does stand out, conspicuously but not surprisingly, and that is Tesla Motors. The Achievement Striving can be found among their drivers to a degree only marginally smaller than Audi, at 3.43 times greater than the baseline.

————

1) When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions.

Learn more here.

2) Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with wha topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions.

The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media.

Learn more here.

3) StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data.

We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them.

Learn more here.

At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

by StatSocial | Jul 14, 2020

StatSocial’s CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that “Respecting a global crisis doesn’t mean brands should freeze in place.”

The article speaks of the possibly forever altered world in which we find ourselves, and the unprecedented challenges businesses face as they seek to exist in it.

David takes care to observe that while we have to move forward, we must do so cognizant of the needs and sensitivities of consumers.

As he explains in this excerpt:

The worst thing businesses can do right now is to engage in opportunism. Every brand should be rightfully cautious with their advertising and messaging during a time of high sensitivity and upheaval. However, brands shouldn’t let the current moment’s complexity serve as an excuse to freeze in place. Paralysis is not an option—and that includes data-driven efforts to understand the needs of consumers in adjustment better. Especially when it comes to ecommerce, people still need brands to get them what they need despite ongoing challenges.

To read what David has to share in full, head over to Digital Commerce 360.

— — — — — — — — — — — —

LEARN MORE ABOUT STATSOCIAL

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

We also recommend visiting the rest of our blog, where numerous studies, deep dives, comparisons, and other fun and informative entries can be found.

To request a full-on demo, click here.

« Older Entries

Next Entries »

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution

StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart.

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?

StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, ***Twitter, and YouTube***.

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

Which automotive brands do Achievement Striving People own?

Which automotive brands do Achievement Striving People own?

And how does StatSocial know this?

We know it, thanks to Silhouette, the industry’s most advanced Audience Intelligence Platform.

At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

LEARN MORE ABOUT STATSOCIAL

Categories

Recent Posts

Archives

Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution

StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart.

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy?

StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube.

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising?

StatSocial’s Silhouette is the industry’s most advanced audience intelligence platform, and a vital component of any comprehensive market research initiative. Integrating our data to your research panel unlocks tremendous opportunities. Below is a high level example of what’s possible.

——————————————————————————————

Social Network Users Most Receptive to Advertising

News Media Outlets With Audiences Most Receptive to Advertising

Favorite Syndicated TV Shows for People Most Receptive to Advertising

Political Websites Read by People Most Receptive to Advertising

Personality Traits of People Most Receptive to Advertising

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data

Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories.

By identifying these social audiences and measuring their purchase behaviors against the average U.S. consumer, we’ve been able to quantify how each platforms’ users are spending their money.

How It Works

INSIGHTS

ATTRIBUTION

ACTIVATION

Which automotive brands do Achievement Striving People own?

Which automotive brands do Achievement Striving People own?

And how does StatSocial know this?

We know it, thanks to Silhouette, the industry’s most advanced Audience Intelligence Platform.

At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

LEARN MORE ABOUT STATSOCIAL

Tags

Categories

Recent Posts

Archives

StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook, Instagram, Pinterest, Snapchat, ***Twitter, and YouTube***.