StatSocial analyzed the audiences of 200 top celebrity influencers and overlaid these insights with the shopping data of retail giants, Target and Walmart.
Doing this enabled us to identify which of the big box retail stalwarts is preferred by the fans of each influencer, and to what degree.
Using StatSocial‘s Silhouette, the industry’s most advanced audience intelligence platform, we’ve discovered that — of the many influencers featured here — it is Floyd Mayweather‘s fans (69.3%) who are more likely to shop at Walmart over Target. On the other side, fans of Lauren Conrad (83.5%) vastly prefer Target.
This summary offers only a taste of Silhouette‘s capabilities. The once elusive ability to attribute conversions (including those occurring offline) and retail data to specific influencer audiences and campaigns is now attainable. Our insights also provide essential guidance when researching the most fruitful future influencer and sponsor partnerships.
Before continuing, we’ll allow you peruse the below graphic, and we’ll return with explanations and highlights further down in this entry.
On the Walmart side, it is a mixed assortment of influencer audiences who prefer to shop at the world’s largest company, by revenue. Of those within his audience who shop at either (or both) stores, 69.3% of retired, undefeated boxing champion, Floyd Mayweather‘s fans prefer the affordable retail behemoth.
Admirers of former Alaska governor, and 2008 Republican vice presidential nominee, Sarah Palin, favor Walmart to an only slightly lesser degree than Mayweather‘s audience, with 68.6% of the governor’s fans shopping there.
Over at least 60% of the Walmart and/or Target shopping members of the audiences of legendary rappers and multimedia stars, 50 Cent, Queen Latifah, LL Cool J, Ice Cube, and Snoop Dog all prefer Walmart.
Moving on…
Very near the dead center of the statistical journey from Walmart to Target, we find the audiences of Rev. Run, Elon Musk, Ryan Seacrest, J. Cole, Jason Aldean, Katie Couric, Katy Perry, Kanye West, and practically right smack-dab in the middle, President Bill Clinton.
Now flipping the tale to the Target side, we find that it is the audiences of female influencers occupying the top spots for the big box chain that is thought of as being a bit more high-end and hip (thus the good-natured, pidgin French-pronounced nickname, “Tarjay“).
Designer, author, lifestyle influencer, and reality TV star, Lauren Conrad, finds her audience landing strongly on the Target side of the aisle. Of her fans who shop at either, or both, of the chains, 83.5% prefer the Minneapolis-headquartered retail giant.
The audiences of Rachel Zoe, Mindy Kaling, Zooey Deschanel, Christine Teigen, Anna Kendrick, and Jenna Marbles all favor Target to degrees starting at only a bit shy of ¾, and growing larger from there.
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