by StatSocial | Nov 26, 2014
We were featured in Forbes’ piece on a better selling approach during the holiday season.
CEO, Michael Hussey, gave insight around using social to help target the right customers.
“with the holiday shopping season upon us, how those ad dollars are allocated can make or break a retailer’s year. This year, US retailers are projected to spend over 11 billion dollars on digital advertising. The good news is that with every passing year, social media advertising becomes more sophisticated and the ability to hyper-target the right people at the right time has never been easier”
The full article includes 3 tips for retailer to better target their shoppers
by StatSocial | Nov 17, 2014
We were featured in MediaPost for our take on Twitter targeting
Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s current targeting with the use of our 30,000+ segments about an audience.
StatSocial will accomplish the task through Audience Explorer, offering in real-time more than 30,000 reports about major brands, such as Wal-Mart Stores. Brands will have the ability to buy a list of fans who are following tweets that are related to the retailer. The features will roll out in the first quarter of 2015, and will integrate with other platforms to offer real-time data in more traditional social media platforms.
Read the full article here
by StatSocial | Nov 10, 2014
Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting.
With social audiences, particularly on Twitter, it’s pretty easy to find out how many people are talking about you, and there are also a lot of tools around sentiment. But there aren’t a lot of ways to find out who these people really are. When we say we’re the Nielsen of social, we mean that we’re not just reporting on how many people are watching a specific TV show. We’re reporting on who these people are and their specific demographics. We’re a company that brings Twitter users to life through demographic and lifestyle segments.
by StatSocial | Oct 22, 2014
We were featured on the social media blog, Social Media Impact, for our ranking of the MLB teams.
We ranked all MLB teams based on their Twitter influence, the Yankees topped the list with a Twitter account that is 1,416 times more influential than the average Twitter account. The Red Sox, Dodgers, Giants, and Braves rounded out the Top 5.
We then analyzed the fans of MLB Teams to identify who they are and what they like. Their favorites include Doritos, Target, Daniel Tosh, and Mercedes.
by StatSocial | Sep 24, 2014
We were featured on Yahoo Finance for our official announcement of PeekAnalytics into StatSocial.
Our CEO, Michael Hussey, commented on the transition into our new platform and new product offerings,
“While brands, agencies, publishers and media properties understand the real time potential of Twitter and social media, they often struggle to connect with their target audiences and influencers,” commented Michael Hussey, CEO of StatSocial. “The challenge has been the lack of profile data associated with the Twitter users themselves, and it is our ability to profile Twitter users that truly sets our analytics and targeting solutions apart.”
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