by StatSocial | Apr 15, 2015
Our CEO, Michael Hussey, was featured on EContent Magazine for his comments about communities on social media.
Michael Hussey, CEO of StatSocial, says there are many startups surfacing that are focused on helping brands curate and grow dedicated communities. “Creating brand loyalty programs is nothing new and they have a long proven track record. Leveraging the members of a loyalty program to promote the brand and drive new sales makes some sense,” he says. “It’s probably not a coincidence that there is a lot of capital being invested in this idea, so it is safe to assume a lot of brands and marketers are excited about the opportunities.”
by StatSocial | Mar 19, 2015
StatSocial’s CEO, Michael Hussey, recently quoted in Adweek’s SocialTimes about new social sites taking on the concept of ‘social networthing’
There seems to be a fundamental disconnect about why people use social networks. The CEO of Bubblews (Arvind Dixit) says, “People aren’t the product, people are the power.” I think he’s wrong. People and the lives they share with their networks are indeed the product. The power is in the platform that enables it all.
Facebook and Twitter are successful at selling advertising because they are incredibly powerful communications tools that people want to use — not vice-versa. The primary reason people use these networks is not to make money — it’s to make their lives more enjoyable and efficient
Read the full article here
by StatSocial | Feb 20, 2015
We were featured in Social Media Today by Haydn Shaughnessy with his analysis on our 3rd Social Media Power Influencers list.
Shaughnessy has curated our Social Media Influencer lists since 2012 when we first launched. This year, he compared the 2015 list to previous list to highlight the up and coming influencers.
Read the full article here
by StatSocial | Feb 10, 2015
We were featured on MediaPost for our 3rd Social Media Power Influencers list curated by Haydn Shaughnessy.
This year, we were able not only to look at our Pull metric, which measures second degree connections, but also the audience of each influencer. We then ranked the influencers by the audience they reach-their interest in social media, technology, and advertising/marketing.
The full list can be seen here
by StatSocial | Feb 9, 2015
We were featured on MediaPost for a use case with an ad agency we had previously done around SEO.
Based on the social data, the report reveals the best keywords to use to target a specific audience for paid-search advertisements, and the best words for optimizing content on the brand’s site to serve up in search engine query results.
Read the full story here
