by StatSocial | Aug 4, 2015
Influencer marketing is growing in popularity for brands because of the massive following celebrities and social media stars have. With so many options brands have to choose someone to represent their brand or product, how do they chose the best fit?
Brands should select someone who already has an audience interested in their product or brand. This indicates there is a correlation between the influencer and the brand but also allows the brand an opportunity to grow its consumer base through this influencer’s audience.
Below we analyzed talk show host, Joel McHale, recent ad appearances.
Joel McHale as a Brand Influencer
Joel McHale has added a number of spokesman roles to his resume this year. He has previously starred in Smirinoff’s “The Party” ads and now The Soup host starred in a Visa campaigned (where Visa partnered with Dunkin Donuts) and currently appears in T-Mobile ads, he even hosted the BBMAs this year.
Using StatSocial to analyze his audience, we determined how influential McHale is in these brand’s communities.
Visa: McHale’s audience is 1.47x more likely to be interested in Visa compared to the average audience.
T-Mobile: McHale’s audience’s affinity is 1.08x the social average.
Who else should hire Joel McHale?
According to his audience, the brands his audience already has an affinity for are
-Dell (8.3x the average)
-Jet Blue (10x the average)
-Old Spice (5.84x the average)
-Charity: Water (12.79x the average)
by StatSocial | Jul 29, 2015
What’s the only thing that can make a Monday morning better? Correct, a cup of coffee. You probably pass dozens of coffee houses on your way to work., so which do you prefer? We used social data to determine the favorite coffee shop in each city.
The Analysis
We’ve taken a look at 43 different coffee twitter accounts and tracked over 15,000 cities across the US, Canada, the UK, and Ireland, to determine consumer preference based on location. This interactive map displays the results
What did we find?
According to social, Starbucks dominates the industry. The majority of the cities we’ve analyzed prefer Starbucks to any other brand. Dunkin Donuts has some strong holds in the Northeast because the company is based in Massachusetts. Tim Hortons, a Canadian brand, unsurprisingly wins over some Canadian cities. But overall, Starbucks reigns supreme.
The Stats
Starbuck’s first store was in Seattle. They now have over 21,000 stores worldwide. Dunkin Donuts has 11,000 stores and Tim Hortons has just over 4,500. Besides the fact that Starbucks outnumbers any other brand, they also have a stellar social strategy. They have been recognized for their outstanding customer relations, visual displays, and consistent branding. But there is another piece to the puzzle. The map confirms that they geographically overshadow all other coffee brands. When you look at Seattle on the map, obviously Starbucks is the city’s preference. And when you look at the surrounding cities, no other brands even make an appearance. This cannot be said for other areas on the map; even where other strongholds appear, there is a sprinkling of other brand preferences nearby. So how is this the case for Seattle? Location breeds loyalty.
Location! Location! Location!
Even in this digital age where everything happens online, people still live in physical locations and naturally have an attraction for them. There is a psychology involved that shows that consumers will instinctively gravitate towards the predominant brand of a region. This means that that they are influenced by brand marketing even more so when it is location specific. Starbucks takes advantage of this by posting images of specific storefronts and employees, announcing any new store openings, and having separate social media accounts (in addition to their main company account) for specific locations.
Using this information, other brands can improve their followings. They can focus on areas where they have true customer loyalty and gain more traction. Brands can branch out from there and target similar consumers when they are looking to expand.
So aren’t you wondering which coffee brand your city prefers? Find out here
by StatSocial | Jul 27, 2015
VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the rising video stars to educate and empower the “creator community” VidCon also held an Industry Track for the leaders of the space to share their successes.
Key Fundings about the #VidCon audience
- This audience is 81x more likely to like The DigiTour compared to the average
- Their favorite brand is MTV
- They are 55x more likely to like James Yammouni
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Doctor Who is the #1 TV Show of this audience
Demographics
Seventy one percent of the social audience were women and the majority of the audience. 75%, were teenagers. California was the #1 states attendees resided followed by Texas and New York.
Affinities
This audience love music; their #1 interest is Pop Musics, favorite brand is One Direction and favorite celebrities include all members on the band (yes, even Zayn). Other top bands include 5SOS, Fifth Harmony, and Fall Out Boy. YouTube is the favorite social network of this audience followed by Vine and Tumblr.
by StatSocial | Apr 15, 2015
NHL playoffs kick off tonight as 16 teams fight for the Stanley Cup. We took a look at the social presence of all 30 teams to determine their influence on Twitter.
We ranked all 30 teams by our “Twitter Pull” metric which measure the second degree connections of a team’s followers. Powerhouse teams Chicago Blackhawks and Boston Bruins come in as #1 and #2, respectively, and the Original 6 teams all fall in the top 10.
We also analyzed all of the followers of NHL teams to discover who the fans of the NHL are and what brands, influencers, and TV shows they like.
Sixty six percent of followers of NHL teams are men, 32% of the followers are between the ages of 18–34. The number one city for NHL fans is Chicago, followed by Toronto, Vancouver, NYC, and Montreal.
Aside from the NHL (their favorite brand), this audience likes the NFL, ESPN, MLB, and The Onion. Their favorite influencers are Jimmy Fallon, Conan O’Brien, and Daniel Tosh and they are 89x more likely to like Don Cherry compared to the Twitter average.
This audience has the greatest affinity to NBC shows and their overall favorite shows include Late Night with Jimmy Fallon, Conan, SportsCenter, Tosh.O, How I Met Your Mother, and The Colbert Report.
We also measured this audience’s affinity for some of NHL’s Corporate Marketing Partners. They are:
- 4.42x more likely to like Gatorade compared to the Twitter average
- 3.26x more likely to like Coors Light compared to the Twitter average
- 2.56x more likely to like TicketMaster compared to the Twitter average
- 2.11x more likely to like Reebok compared to the Twitter average
by StatSocial | Feb 19, 2015
We analyzed the top advertising agencies on Twitter and ranked them by how influential they are on Twitter according to our Twitter Pull metric. Twitter Pull measures a Twitter account’s influence based on their follower’s followers, or second degree connections.
Ogilvy takes the top spot and Razorfish and R/GA are second and third, respectively.
We then analyzed the users that follow an ad agency to discover their demographic information and affinities. Among other brands, these users like H&M, Mercedes, Mashable, and Starbucks.
