StatSocial Insights
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be...
Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case
In September it was announced that 16-year old TikTok superstar, Charli D'Amelio, would be partnering with international coffee and doughnut chain, Dunkin'. It has been widely reported is that the...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first Golden Age” is generally considered the late-40s to the early-60s. The era when receivers of television...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning, populist, youth oriented, latter-20th century western music (music of what Casey Kasem would routinely describe as “The...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning, populist, youth oriented, latter-20th century western music (music of what Casey Kasem would routinely describe as “The...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise. Millennials — or really any demographic as broadly and vaguely defined as an entire generation — are not a monolith....
I Stream, You Stream, We All Stream for…: Which Streaming Service is Biggest with Each Major Genre?
(PLEASE NOTE: An explanation of who we are and what we do is available at the bottom of this entry, in the form of a couple of links and a nifty video. Additionally, as this is a long entry, we have provided well labeled, easily comprehended and colorful charts,...
IBM Watson’s Personality Insights™ Tell Us Which HBO Shows Have the Most Liberal Fans
Ignoring the vocal many who believe all of mass media is liberal in its bias — via conspiracy or coincidence — would you personally consider HBO a particularly liberal network? Well, we see with our own two eyes that even Ballers has an audience that is over 50%...
HBO’s Shows and the Celebrities Who Most Influence their Fans
What does late night TV’s Stephen Colbert have to do with HBO’s excellent Silicon Valley? Some would surely say that both are funny. We are not an entertainment blog so our varying opinions there are of little consequence. Colbert has had Silicon Valley cast...
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this past weekend at SXSW in Austin, Texas. He’s right. Stephen Curry and Under Armour CEO Kevin Plank. Check out Plank’s...
WHAT IS STATSOCIAL AND WHAT DOES IT DO?
For first time visitors: What we do here at StatSocial is analyze social media audiences. That means any grouping of individuals you could imagine coming together in a social media context. From a specific company’s or individual’s fans, to those tweeting of a...
WHY PERSONALITY INSIGHTS™ AND STATSOCIAL ARE A MATCH MADE IN ANALYTICS HEAVEN
(ALSO NOTE: You can check out the first and third part of this three-part series of entries here and here, and you can check out all of our Personality Insights™ entries to date here) As many of you may ask, after reading our last entry, Personality...
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