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StatSocial’s founder Michael Hussey writes about “What’s left when the cookie goes away?” over at Search Engine Watch

StatSocial’s founder Michael Hussey writes about “What’s left when the cookie goes away?” over at Search Engine Watch

by | Nov 3, 2020

Over at Search Engine Watch, StatSocial‘s President and Founder, Michael Hussey has written a terrific piece entitled, “What’s left when the cookie goes away?”

StatSocial‘s President and Founder, Michael Hussey is seen here visibly pondering the soon-to-be cookie-less world. 

In the piece, Michael chimes in on the on the ongoing discourse surrounding the phasing out of cookie tracking technology (as was announced by Google back in January).

Mike wastes no time eulogizing the cookie’s demise, however, and instead looks to the future and the many opportunities this sea change will provide:

Below is an excerpt to whet your appetite before clicking through to read the article for yourself (which we, of course, encourage):

Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. But as the general public came to understand how their data is being traded and used, their concerns sufficiently inspired regulators to come up with ordinances like GDPR and CCPA. Google’s decision to eliminate the cookie will make its own dealings with regulators easier, but it also forced a lot of companies who benefited from the ecosystem to rethink their own data practices from the ground up.

And so the demise of the cookie presents us with an opportunity – both for consumers and data-dependent organizations. What arises to replace the cookie in the coming years should lead to a more accurate, honest, and valuable digital ecosystem.

Thanks to Search Engine Watch for allowing Michael the chance to share his thoughts, and again we encourage all reading to head over there to check out the piece in full for yourselves.

‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences

‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences

by | Oct 8, 2020

Over at Chain Store Age, senior tech editor, Dan Berthiaume, has written a piece entitled “The best social platform for holiday promotions is…“

In it, Dan summarized StatSocial‘s findings as outlined in the entry recently posted here, “Attribution of Social Audiences with Consumer Purchase Data.”

Here’s an excerpt:

All six social platforms analyzed by StatSocial (Pinterest, Snapchat, Twitter, Facebook, Instagram, and YouTube) over-index considerably when it comes to spending on photography & camera equipment. However, YouTube users exceeded spending in this category compared to the average U.S. consumer by a leading 72%. And YouTube mostly dwarfs the other platforms analyzed by StatSocial in music spending – YouTube users spend 28% more than the U.S. average on music.

You can check out the whole piece here. 

We also strongly encourage you to check out the original entry that inspired the piece here. 

“Talking Influence” — StatSocial on Influencer Attribution

“Talking Influence” — StatSocial on Influencer Attribution

by | Aug 25, 2020

Over at the industry leading publication, Talking Influence, StatSocial‘s Founder and President, Michael Hussey has written a piece entitled, “Attribution: The Missing Link for Influencer Marketing?”

After a brief outline of social media marketing’s evolution (leading us to our current, influencer-centric times), Michael writes about the degree to which reliable attribution is absent when assessing the ROI generated from influencer marketing campaigns.

Influencer AttributionInstagram robot influencer (actual robot), Lil Miquela, doing a paid partnership promotion with Barney’s.

He explains that brands know that working with influencers makes an impact, but currently the evidential connective tissue that would prove definitively in what ways, and to what degrees — what he equates to the “missing link”  — is elusive.

He summarizes the difficulties as such:

The problem persists that earned media and influencer marketing have yet to develop effective attribution models. When a social influencer or blogger produces content favorable to a specific brand, the monetary value of that uplift has been impossible to track with any real accuracy because it doesn’t correspond with specific sales data regarding who saw it and made a purchase. In a world of diminishing ad budgets and rising costs, success or failure can depend on very slim margins of efficiency.

The answer? Identity solutions for influencer audiences. Michael concludes:

The evidence the market is looking for will arise when visionary data scientists apply the right technology to connect the dots. Once that happens, the influencer market with its proven attribution models will continue to change and evolve, just as other marketing channels do.

In order to make the influencer attribution equation work, a model needs to account for the quality and quantity of their reach on social networks, the nature and quality of their content, and other variables that tie influence to revenue. Ever cautious of their budgets, advertisers need better tools for influencer and social attribution if it’s going to take its rightful place in the performance marketing toolkit.

We encourage you to head over to head over to Talking Influence and read the entire piece for yourself by clicking through here,

StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360

StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360

by | Apr 22, 2020

Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.”

The article touts the virtues of earned data (“information derived from earned media — instances in digital and social media where influencers and other consumers mention or express their support for a certain company, issue, product, cause or interest”), and the ways that harnessing the insights it provides enhances traditional survey methods.

As David writes in his intro:

Surveys will always be a staple of the marketing research toolbox. But their limited sample size often limits their usefulness and reliability for informing decisions about digital marketing campaigns. Extrapolation beyond the bounds of the questions asked becomes a real problem. They’re also static, representing a snapshot in time of expressed opinions, and cannot capture the dynamics of attitude and sentiment shifts in real-time.

Here earned media comes to the rescue, finally making it possible to augment survey findings so they’re reliable at scale and across a longer time span. And with richer insights to boot.

To see what more David has to share on the subject, head over to read the full article here.

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LEARN MORE ABOUT STATSOCIAL

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

We also recommend visiting the rest of our blog, where numerous studies, deep dives, comparisons, and other fun and informative entries can be found.

To request a full-on demo, click here.

StatSocial’s New HQ — WTC1 NYC

StatSocial’s New HQ — WTC1 NYC

by | Feb 24, 2020

One World Trade Center, StatSocial’s new home. You will find us on the 85th floor.

2019 was StatSocial’s biggest year to date, and we rang in 2020 knowing that we’d be surpassing it. A bigger, better StatSocial called for an upgrade in corporate HQ, and commanded a view from our offices sufficiently spectacular to match our outlook as we march into the new decade.

After many happy years in Manhattan’s colorful Garment District, we’ve moved our operations downtown, to the city’s Financial District. Our new address is one no less distinguished than One World Trade Center. It’s quite easy to remember, and locate.

With the move downtown has come a simultaneous and dramatic move skyward. From where we’re now sitting, on the 85th floor, one need never search long for inspiration, as it can be found in the view from every window.

Keep scrolling to get a glimpse of what we now get to see every day. We’re pretty sure we’re going to like it here.

Our founder and president, Michael Hussey, taking in the view from the 85th floor, on February 4, our first full day in the new digs.
The magnificent nighttime view from StatSocial’s new HQ.
Assorted office and building interiors.
Variations on the “outstanding view” theme.

And finally, if you’d like to see what we’re now seeing, in real time, try jumping in on the live stream below. Enjoy the majesty of our gorgeous city, as we now see it daily from our beautiful new offices.

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INTERESTED IN LEARNING MORE ABOUT WHAT GOES ON IN THESE OFFICES?

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

We also recommend visiting the rest of our blog, where numerous studies, deep dives, comparisons, and other fun and informative entries can be found.

To request a full-on demo, click here.

Washington Examiner: Conservatives’ social media diet more balanced than liberals’

by | Apr 17, 2015

Our CEO, Michael Hussey, was featured on Washington Examiner for his comments related to our Top Political Journalist and Bloggers List, focusing on the difference between the conservative and liberal audiences.

Hussey told the Examiner that StatSocial categorized left and right-leaning Twitter users by examining user data, including what social media users like, what their interests are and what they follow.

The group found that left-leaning Twitter users not only outnumber conservatives, but that they are also interested in hearing only from like-minded media figures, while right-leaning users hear from both sides.

See the full list here