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MediaPost: One Company Ties Twitter Audience Segments To Search Campaigns

by | Nov 17, 2014

We were featured in MediaPost for our take on Twitter targeting

Our CEO, Michael Hussey, explained how StatSocial will approach enhancing Twitter’s current targeting with the use of our 30,000+ segments about an audience.

StatSocial will accomplish the task through Audience Explorer, offering in real-time more than 30,000 reports about major brands, such as Wal-Mart Stores. Brands will have the ability to buy a list of fans who are following tweets that are related to the retailer. The features will roll out in the first quarter of 2015, and will integrate with other platforms to offer real-time data in more traditional social media platforms.

Read the full article here

AdExchanger: StatSocial: ‘We’re The Nielsen Of Social’

by | Nov 10, 2014

Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting.

With social audiences, particularly on Twitter, it’s pretty easy to find out how many people are talking about you, and there are also a lot of tools around sentiment. But there aren’t a lot of ways to find out who these people really are. When we say we’re the Nielsen of social, we mean that we’re not just reporting on how many people are watching a specific TV show. We’re reporting on who these people are and their specific demographics. We’re a company that brings Twitter users to life through demographic and lifestyle segments.