Most Influential Ad Agencies on Twitter
We analyzed the top advertising agencies on Twitter and ranked them by how influential they are on Twitter according to our Twitter Pull metric. Twitter Pull measures a Twitter account’s influence based on their follower’s followers, or second degree connections.
Ogilvy takes the top spot and Razorfish and R/GA are second and third, respectively.
We then analyzed the users that follow an ad agency to discover their demographic information and affinities. Among other brands, these users like H&M, Mercedes, Mashable, and Starbucks.