by StatSocial | Jul 17, 2014
We were recently feature in a POLITICO article about Rand Paul’s following and target audience.
We analyzed @SenRandPaul 445K followers to discover who these users are including gender, age, income, and interests.
Key quote: “The senator’s Twitter audience, according to an analysis of his followers run by StatSocial, is nearly three-quarters male and favors media and entertainment from the Drudge Report, Ted Nugent and “Duck Dynasty.”
by StatSocial | Jul 1, 2014
Social Media campaigns usually focus on the volume of posts or the reach of the campaign as success metrics. There is more to social media users than just how far they can take your hashtag.
Demographic and lifestyle information about your social media users can help you build community, make more informed media buying decisions, and sell more advertising. Looking beyond the numbers helps businesses understand their consumers and makes business human again.
We partnered with RingLead to take a look into the marketing automation industry to discover who these consumers are outside of their profession.
The Twitter Trends of Today’s Marketing Automation User from RingLead
by StatSocial | Jul 10, 2013
Recently, the PeekAnalytics team compiled a massive report, tracking Twitter mentions of the nation’s various hamburger chains from throughout the month of June. Through this report, a very compelling picture is provided of regional fast food preferences. The folks over at The Huffington Post have written a terrific feature highlighting the report.
Here’s an excerpt:
In the month of June, there were nine million tweets about burger chains. If we break that down to one tweet per person, that means that nearly three percent of the population of the U.S. tweeted about burgers. Let’s just let that sink in for a second — well, ignoring the fact that it’s possible that some people tweet a lot about burgers while others don’t at all.
Feel better after that deep breath? Okay, good. Peek Analytics, which runs all sorts of data reports on tweets, decided to take a close look at all this online burger talk. The company zeroed in on the top 20 burger chains to figure out what was the most popular on Twitter in over 12,000 cities and towns across the U.S.
Since the company was only analyzing mentions, it did not discriminate between positive and negative tweets. In other words, if someone tweeted something negative about McDonald’s, that tweet still contributed to McDonald’s overall popularity in a given city.
The most tweeted about chain was in fact, McDonald’s. It was followed by Wendy’s and Burger King, which is consistent with other findings.
If you take a look at the entire map of the U.S., here’s how the burger landscape looks — there’s a lot of golden arches.
Head on over to The Huffington Post and check out the full feature here.
