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At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

by | Jul 14, 2020

StatSocial’s CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that “Respecting a global crisis doesn’t mean brands should freeze in place.”

The article speaks of the possibly forever altered world in which we find ourselves, and the unprecedented challenges businesses face as they seek to exist in it.

David takes care to observe that while we have to move forward, we must do so cognizant of the needs and sensitivities of consumers.

As he explains in this excerpt:

The worst thing businesses can do right now is to engage in opportunism. Every brand should be rightfully cautious with their advertising and messaging during a time of high sensitivity and upheaval. However, brands shouldn’t let the current moment’s complexity serve as an excuse to freeze in place. Paralysis is not an option—and that includes data-driven efforts to understand the needs of consumers in adjustment better. Especially when it comes to ecommerce, people still need brands to get them what they need despite ongoing challenges.

To read what David has to share in full, head over to Digital Commerce 360.

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LEARN MORE ABOUT STATSOCIAL

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

We also recommend visiting the rest of our blog, where numerous studies, deep dives, comparisons, and other fun and informative entries can be found.

To request a full-on demo, click here.

StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360

StatSocial CEO, David Barker, on “Reinventing the Survey,” in AW360

by | Apr 22, 2020

Over at AW360, StatSocial’s CEO, David Barker, has penned a piece entitled “Reinventing the Survey for the Modern Social Landscape.”

The article touts the virtues of earned data (“information derived from earned media — instances in digital and social media where influencers and other consumers mention or express their support for a certain company, issue, product, cause or interest”), and the ways that harnessing the insights it provides enhances traditional survey methods.

As David writes in his intro:

Surveys will always be a staple of the marketing research toolbox. But their limited sample size often limits their usefulness and reliability for informing decisions about digital marketing campaigns. Extrapolation beyond the bounds of the questions asked becomes a real problem. They’re also static, representing a snapshot in time of expressed opinions, and cannot capture the dynamics of attitude and sentiment shifts in real-time.

Here earned media comes to the rescue, finally making it possible to augment survey findings so they’re reliable at scale and across a longer time span. And with richer insights to boot.

To see what more David has to share on the subject, head over to read the full article here.

— — — — — — — — — — — —

LEARN MORE ABOUT STATSOCIAL

We encourage you to reach out, so we can schedule a time to chat.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

  1. Data & Insights Solutions
  2. Earned Media & Influencer Attribution
  3. Programmatic Audiences

We also recommend visiting the rest of our blog, where numerous studies, deep dives, comparisons, and other fun and informative entries can be found.

To request a full-on demo, click here.