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2015 MTV VMA’s

by | Sep 1, 2015

We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show.

Social users tuned into the 32nd VMAs because of their fandom to Miley Cyrus and MTV. These users are 6.9x more likely to like MTV programming and 5x more likely to like Miley Cyrus making her the 5th favorite celebrity among this audience. Many sponsors of the show had a successful night as this audience was 2.5x more likely to like Covergirl and 4x more likely to like Taco Bell.

#VidCon: The Leaders of the Online Video Community

by | Jul 27, 2015

VidCon was created to discuss all things online video, for people who love online videos. Naturally, VidCon introduced a Creator Track for the rising video stars to educate and empower the “creator community” VidCon also held an Industry Track for the leaders of the space to share their successes.

Key Fundings about the #VidCon audience

  • This audience is 81x more likely to like The DigiTour compared to the average
  • Their favorite brand is MTV
  • They are 55x more likely to like James Yammouni
  • Doctor Who is the #1 TV Show of this audience

Demographics

Seventy one percent of the social audience were women and the majority of the audience. 75%, were teenagers. California was the #1 states attendees resided followed by Texas and New York.

Affinities

This audience love music; their #1 interest is Pop Musics, favorite brand is One Direction and favorite celebrities include all members on the band (yes, even Zayn). Other top bands include 5SOS, Fifth Harmony, and Fall Out Boy. YouTube is the favorite social network of this audience followed by Vine and Tumblr.

IBM World of Watson

by | May 5, 2015

IBM is hosting their World of Watson event in New York city this week. We’re keeping up with the social conversation, as well as attending, to provide insights about these users.

Tuesday:

There were 3,000 tweets on Tuesday about the event, potentially reaching 1.27 million users. Twenty four percent of this audience is between the age 35–44.

Fifty seven percent of this audience is interested in Space/Astronomy and they are 12.5x more likely to be interested in Biology compared to the aerate Twitter audience. Twenty seven percent of users have an affinity for TED who announced their partnership with IBM Watson at the event.

This audience is 11x more likely to like Fitbit, 24x more likely to like the National Institute of Health, and 43x more likely to like Ogilvy.

Monday:

The event kicked off Monday with a hackathon, which shows in this audience’s interests. Users that tweeted about the event yesterday are 68x more likely to be interested in Linux, 50.6x more likely to have an interest in Databases, and 17.6x more likely to be interested in Computer Networking than the Twitter average.

IBM was the number one brand of the audience, followed by Cisco, AOL, and Forbes. This audience is 91x more likely to like Healthcare Information & Management Systems Society which stems from multiple healthcare applications of the Watson technology. Users are 70x more likely to like MongoDB and 62.7x more likely to like financial site, TheStreet.

Twenty five percent of this audience has an affinity for Ginni Rometty, CEO of IBM. This audience also has an affinity for Andrew Grill, Peter Diamandis, and Bryan Kramer.

Sponsorships for ACM Awards Paid Off According to Social Data

by | Apr 20, 2015

The 50th Academy of Country Music Awards were held at AT&T Stadium in Dallas on Sunday, April 19th hosted by Blake Shelton and Luke Bryan.

#ACMawards50 quickly became a trending topic from talk about the red carpet, award winners, and performances. We tracked the Twitter conversation around the event to provide the demographic information and affinities of this audience.

Sixty five percent of tweeters are women, 28% of tweeters were between 18–34, and 17% of tweeters live in Texas.

Not surprisingly, this audience’s top interest is Country Music, followed by Celebrity Gossip and Radio. Their favorite brand was the country duo Florida Georgia line who performed at the show and took home multiple awards. The favorite Influencers of this audience were host, Blake Shelton, and his wife Miranda Lambert who performed and took home a milestone award.

We also took a look at the sponsors of the event to determine the effectiveness of sponsoring this event. The audience’s affinity for each sponsor was greater than the Twitter average, below are the multiples for each sponsor which measures the likelihood of the audience to like each sponsor.

  • 15.8x more likely to like Cracker Barrel than the average Twitter audience
  • 8.92x more likely to like Kohls than the average Twitter audience
  • 8.36x more likely to like Mary Kay than the average Twitter audience
  • 7.82x more likely to like Ram Trucks than the average Twitter audience
  • 7.39x more likely to like Dr Pepper than the average Twitter audience
  • 5.62x more likely to like Lipton than the average Twitter audience
  • 4.11x more likely to like American Airlines than the average Twitter audience
  • 3x more likely to like Miller Coors than the average Twitter audience
  • 1.69x more likely to like Grey Goose than the average Twitter audience

MarketingProfs is hosting “Marketing For What Comes Next” — We’re Tracking the Social Audience (#mpb2b)

by | Oct 9, 2014

MarketingProfs is hosting “Marketing For What Comes Next” in Boston this week and using the hashtag #mpb2b to track the event.

We analyzed the tweeters of #mpb2b, below is an overview of the demographics and lifestyles of these users.

-55% of tweeters were women, 45% were men

-40% were between 35–44 years old, 21% were between 45–54, and 21% were over 54

-20% earn over $100K

Favorites of the audience are listed below and include, email technology, Ann Handley, Hubspot, and Harpoon Brewery