EContent Mag: Are Brand Communities the Future of Marketing?
Our CEO, Michael Hussey, was featured on EContent Magazine for his comments about communities on social media.
Michael Hussey, CEO of StatSocial, says there are many startups surfacing that are focused on helping brands curate and grow dedicated communities. “Creating brand loyalty programs is nothing new and they have a long proven track record. Leveraging the members of a loyalty program to promote the brand and drive new sales makes some sense,” he says. “It’s probably not a coincidence that there is a lot of capital being invested in this idea, so it is safe to assume a lot of brands and marketers are excited about the opportunities.”