Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting.
With social audiences, particularly on Twitter, it’s pretty easy to find out how many people are talking about you, and there are also a lot of tools around sentiment. But there aren’t a lot of ways to find out who these people really are. When we say we’re the Nielsen of social, we mean that we’re not just reporting on how many people are watching a specific TV show. We’re reporting on who these people are and their specific demographics. We’re a company that brings Twitter users to life through demographic and lifestyle segments.