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Silhouette™ by StatSocial

Understand who your customers are and how to best engage them using the industry’s only Audience Insights Platform that can deliver a complete picture of audience interactions across major social and community platforms.

Silhouette Features

Audience Builder

  • Leverage Audience Builder’s easy-to-use UI to create audiences from our database of over 1.3 billion social accounts and 300 million verified identities.
  • Segment audiences across 85,000 taxonomies or create custom audiences that overlap with any industry, trend, or brand.

Audience Analytics

  • Index your audience against any custom baseline you choose including geography, demographic data, or even another audience. 
  • Discover what is unique about your audience, what they are passionate about, what drives their decision-making, and how to effectively reach them.

Audience Expansion

  • Through Audience Expansion’s algorithms, find the personas that most closely match your ideal buyers and scale your audience data in seconds. 
  • Upload your first-party data or social profiles into Silhouette for audience analysis and expansion within the platform.

Audience Connector

  • Send audience data across the digital ecosystem for retargeting on paid media, OTT, mobile, email, and more. 
  • Deliver our social data to your own platform directly or overlay it with purchase data for attribution analysis.

How Silhouette Works

Industries

B2B

  • Address over 60 million key B2B decision makers based on the content they consume and the influencers they listen to.
  • Tap into Silhouette’s actionable insights, easily segmented by company or job title.
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Consumers

  • Reach your consumers based on their passions, lifestyle, and brand affinities.
  • Partner with influencers that will reach prospects and customers, and leverage audience insights for attribution modeling.
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Media & Entertainment

  • Leverage social and community insights for more than 15,000 media properties.
  • Target audiences that are engaging with TV shows, movies, music, podcasts, YouTube channels, and more.
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Tap Into a Goldmine of Consumer Insights.

Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.