On the day of Apple’s announcement, Samsung bought the promoted hashtag for the day, #GalaxyFamily, but did it pay off?
Below is an overview of Samsung’s “#GalaxyFamily” mentions compared to Apple’s “iPhone6” mentions
Samsung:
Total Tweets: 9,108
Tweet Authors: 6,190
Potential Impressions: 1.6mm Tweeters
Tweeter’s Favorite Brand: Samsung (25%)
Apple:
Total Tweets: 252,351
Tweet Authors: 197,779
Potential Impressions: 28.1mm Tweeters
Tweeters Favorite Brand: Google (20%)