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Gain Unique & Meaningful Audience Insights

Silhouette™ delivers unique audience insights to support a wide range of use cases. The platform enables you to easily analyze audiences across 85,000 socially-sourced segments including their interests, passions, earned media consumption, and more. 

Get to Know Your Customers

Expand on your existing datasets by overlaying rich social audience insights on top of your first-party data for a 360-degree view of your customers.

Uncover New Audiences at Scale

Use Silhouette’s 85,000 segment taxonomy to gain a detailed understanding of your customers, enabling you to find more prospects just like them.

 

Expand Reach Based on Target Personas

Leverage SIlhouette to create audiences based on your target persona’s unique attributes and the platform will find you a matching audience at scale.

 

Tap Into Competitor Audiences

Dive into your competitor’s customer data to see how they differ from yours across thousands of dimensions including their demographic profiles and affinities.