Accurate & Actionable Consumer Profiles
- 85,000+ Attributes in Our Proprietary Taxonomy
- Demographics (Age, Gender, Income)
- Brand Affinities (Retail, Tech, Travel, CPG, Sports, and More)
- Media Consumption (TV, Movies, Music, YouTube, Podcasts)
- Influencers (Movies, TV, News, Sports, Authors, B2B, Fashion)
- IBM Watson™ Personality Insights
- Digital Personas
Build Targeted Audience Segments Based on Their Unique Attributes
Leverage StatSocial’s patented Identity Graph to map 1.3 billion social accounts to 300 million verified identities
Earned Engagement
Based on their interactions with earned media publications, Silhouette captures an audience’s preferred content types and distribution channels.
Earned Media Sources
Influencer Audiences
Silhouette analyzes how audiences engage with influencers to better understand their interests, affinities, and most trusted thought leaders.
Influencers & Thought Leaders
Personalities
StatSocial, in partnership with IBM Watson™ Personality Insights, brings the power of cognitive computing and psychoanalysis to the marketing landscape.
Personality Types, Traits, Needs, and Values
Digital Personas
Silhouette delivers pre-built, instantly accessible audiences based off of distinct demographic profiles, personality traits, and passions.