Social Audiences Unlocked.
Take the guesswork out of your marketing programs. Using rich social audience insights, run highly targeted campaigns at scale based on your customers’ self-declared interests, passions, and personalities.
Silhouette™ by StatSocial
Maximize campaign effectiveness using Silhouette, the industry’s only platform that can provide you with a holistic view of your customers’ interactions across major social and community platforms.
A Rich Database of 300 Million Real Individuals At Your Fingertips
85,000+ Attributes in Our Proprietary Taxonomy
Demographics (Age, Gender, Income)
Brand Affinities (Retail, Tech, Travel, CPG, Sports, and More)
Media Consumption (TV, Movies, Music, YouTube, Podcasts)
Influencers (TV, Movies, News, Sports, Authors, B2B, Fashion)
IBM Watson™ Personality Insights
Digital Personas
Social Data & Insights – Delivered Anywhere
Whether you’re a Fortune 500 corporation, a global agency, or a boutique marketing firm, StatSocial has a solution to meet your needs. Deliver our audience intelligence directly to your paid media partners or integrate it with your martech stack and other third-party systems.
Our Solutions
Audience Intelligence
Persona Creation
Data Enrichment
Social Audience Retargeting
Connect your existing platforms to StatSocial’s patented Identity Graph spanning 1.3 billion accounts across social and community networks. Activate deterministic audience data, delivered directly to paid media partners or integrated into your martech stack.
Influencer Audiences & Attribution
Take a more data-driven approach to your influencer & earned media campaigns. Identify key influencers and thought leaders your audiences are actually engaged with, and attribute value to those campaigns in the same way you do for your paid media.
Research Panels & Appends
Leverage the scale and depth of Silhouette’s social insights to fill gaps in your market research programs. With 85,000 taxonomies across a database of 300 million people around the globe, identify survey panel members who are already engaged in relevant topics.
Industries
The Secret to Building Highly Accurate Buyer Personas
If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a...
Why Social Insights Are the Most Important Part of Your Audience Analysis
How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social...
What TV Shows do Employees at Leading Tech Giants Prefer?
Recently we unveiled something brand new for StatSocial — B2B data married to our patented identity graph, made available through our audience...
Tap Into a Goldmine of Consumer Insights.
Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.