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AdExchanger: StatSocial: ‘We’re The Nielsen Of Social’

by | Nov 10, 2014

Our CEO, Michael Hussey, was featured on AdExchanger for his thoughts on the next generation of Twitter metrics and Twitter targeting.

With social audiences, particularly on Twitter, it’s pretty easy to find out how many people are talking about you, and there are also a lot of tools around sentiment. But there aren’t a lot of ways to find out who these people really are. When we say we’re the Nielsen of social, we mean that we’re not just reporting on how many people are watching a specific TV show. We’re reporting on who these people are and their specific demographics. We’re a company that brings Twitter users to life through demographic and lifestyle segments.

Twitter’s “Buy” Button is Finally Here

by | Sep 8, 2014

After talk around Twitter entering the e-commerce space, Twitter announced today that a select group of U.S users will begin seeing a “buy” button in tweets.

This function will help brands, especially retailers, turn their followers into customers. Once a user sees an item they are interested in, clicking the buy button will show you more details about the item. The user can enter their payment information on that screen and confirm their purchase.

Payment information will be stored securely but the user can opt out of Twitter saving that information which means the user will have to re-enter their information each purchase they make on Twitter.

Twitter has selected a small group of brands, celebrities, and Non-profits to test this new feature, see the full list on their blog post here

Check Out: Twitter has updated their Terms of Service and Privacy Policy

Politco — Rand Paul eyes tech-oriented donors, geeks in Bay Area

by | Jul 17, 2014

We were recently feature in a POLITICO article about Rand Paul’s following and target audience.

We analyzed @SenRandPaul 445K followers to discover who these users are including gender, age, income, and interests.

Key quote: “The senator’s Twitter audience, according to an analysis of his followers run by StatSocial, is nearly three-quarters male and favors media and entertainment from the Drudge Report, Ted Nugent and “Duck Dynasty.”

Our Favorite Social Media Oscar Moments

Our Favorite Social Media Oscar Moments

by | Mar 3, 2014

Was it just us or were the Oscars the most social TV event we’ve seen?

Here are a few of our favorite Twitter moments:

1. Kristen Bell tweeted that she was carrying a burrito in her purse


Banana Republic seized this opportunity to promote their clutch and work it into their #truestyle campaign that day


2. Pharrell’s Hat is Back!

While Pharrell lost the hat for the red carpet, he brought it back for his performance. Pharrell had auctioned off the original fashion statement and early on Twitter, he thanked the buyer, Arby’s (who previously Tweeted about the hat) jumped right it stating they were happy to have their hat back. And Smokey the Bear got in on the social action too.



3. ELLEN!

Who doesn’t love Ellen after last night. She ordered pizza for a select few stars which got all the brands talking


And she became the selfie queen, first taking a blurry selfie of her and the audience where she made a “hashtag blessed” joke and then taking what could possibly be the most famous star packed selfie there will ever be that broke twitter. Ellen broke Twitter. She also broke the record for most retweeted tweet to pass the Obama reelection tweet of over 2 million retweets (and still going!)


Measuring a Twitter Audience

Measuring a Twitter Audience

by | Jan 21, 2014


Our VP of Business Development, Kaitlin Atkinson, shares her thoughts on measuring Twitter Audiences.

Across industry, we have noticed that people look at the bulk of the Twitter audience metrics around peak times and only around the top of the bell curve.

Twitter audience metrics are associated for sales and marketing teams with overall buzz, engagement and other light vanity metrics.

The pre and post tail of campaigns are often not the center point discussed in reporting to internal and external stakeholders.

Twitter audiences become social amoebas- bodiless, fluid and unattainable.

The veil of secrecy of who is behind these fluid peaks is still unanswered.

What are your thoughts on measuring Twitter audiences?