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Miss America 2015

Sep 15, 2015 | Insights

The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am Cait. ABC loyals tuned into watch Chris Harrison crown Miss Georgia as the new Miss America. ABC was the #1 network of this audience with the top ABC shows being Good Morning America, Dancing with the Stars, and The Bachelorette. Of course, this audience would be a fan of Chris Harrison, their affinity was 7x the average, but Zendaya was the favorite celebrity on the stage that night.

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