Today, everyone needs to constantly sharpen their communication skills. Especially as the tech industry grows, the developers and engineers who once were behind the scenes are now the CEO’s presenting to a packed auditorium while thousands more stream it online.
When communicating in any form, to any audience, it’s important to keep 3 factors in mind: the audience, the message, and the medium.
The Audience: Who are you speaking to? What do you know about them, demographics, lifestyle, interests? How do they best receive information?
The Message: What is the main point you want your audience to remember when they walk away, the next day, the next week?
The Medium: How will you present this idea? Is this a presentation or weekly meeting? Each situation calls for a different medium to be the most effective
Whether it’s a weekly team meeting, a conference presentation, or a board meeting, next time you are presenting, think about these 3 factors to tailor your message to be the most effective.